Quest Coaching ServicesKennon Bauman, executive advisor Book a call

I’m Kennon Bauman, and I help leaders make better decisions about people.

For more than 20 years I’ve worked in and alongside the U.S. federal government and national security community as an analyst, strategist and leader. Quest Coaching Services brings what I learned there to companies where the stakes are just as real.

Portrait of Kennon Bauman

Why I care about the “why”.

My first boss out of college was brilliant. She was also passionate about two things: telling people what to do, and making sure every cell in her spreadsheets was exactly the same size. Resizing those cells was my entire job for six months. I never found out why.

She was good at giving directions. She was terrible at explaining how her directions connected to the goal. That’s when I learned that leaders who skip the “why” make failure more likely for everyone around them.

Two decades later, after leading teams on high-visibility, no-fail missions, I’ve seen the same pattern from every side. Good people get hired into the wrong seats. Teams stop doing the right thing because they keep getting punished for it. Restructures get used to avoid one honest conversation.

None of that is fixed by gut feel. It’s fixed by understanding how people actually behave, especially under pressure, and designing around it. That’s what I do now, using Hogan assessments, team diagnostics and the tradecraft I learned in intelligence work.

I was raised on the plains of South Dakota and live in Maryland. I’m a published author, a martial artist, a tabletop gamer and a father of five.

Credentials

  • Hogan Assessments certificationHogan Assessments, 2023
  • Hogan Advanced InterpretationHogan Assessments, 2023
  • Hogan 360Peter Berry Consultancy, 2026
  • Agile CoachingICA, 2024
  • GIAC Strategic Planning, Policy and Leadership (GSTRT)GIAC, 2023
  • GIAC Certified Project Manager (GCPM)GIAC, 2023
  • GIAC Advisory BoardGIAC
  • CopperTeams partner

Here’s the path that got me here.

  1. Farm and maintenance workPart-time at Bauman Agency in Huron, South Dakota, until 2003. Where the “farm kid” work ethic comes from.

  2. History and Political Science degreeUniversity of South Dakota, with the W.O. Farber Center for Civic Leadership.

  3. Research and analysis in WashingtonRoles at RAND, ANSER and BearingPoint in Arlington, Virginia.

  4. Into the U.S. national security communityTwo decades of intelligence analysis, leadership profiling, strategic warning, counterterrorism, counterintelligence and cybersecurity, and of leading the people who do it.

  5. National Intelligence UniversityIntelligence leadership and management, and strategic warning.

  6. Hogan certifiedCertification in Hogan assessments, then advanced interpretation.

  7. Founded Quest Coaching ServicesPlus executive education in behavioral economics at the University of Chicago Booth School of Business.

  8. Hogan 360Certified in Hogan’s 360-degree feedback assessment.

Here’s what people who’ve worked with me say.

I have had the opportunity to work with Kennon as my coach, and the experience has been genuinely transformational. He does much more than explain assessment results or offer generic leadership advice. Kennon combines objective data, careful observation, and direct, practical coaching to help you understand how you operate at your best, where you may be creating your own obstacles, and what you can do next.

His ability to translate complex Hogan assessment results into clear, actionable insights helped me better understand my strengths, potential risks, and leadership capabilities. Just as importantly, he challenged me constructively and helped me turn those insights into meaningful changes in how I lead, make decisions, and approach my career. I was definitely able to level up through our work together.

Kennon is thoughtful, perceptive, honest, and genuinely invested in the people he coaches. I strongly recommend him to any leader, founder, or high-potential professional who wants more than encouragement and is ready to achieve meaningful growth.

Mycal B.AI Governance & Security Strategy Leader. Coaching client.

I had the privilege of leading (and working alongside!) Kennon for over two years while he served as a mid-level leader in a particularly demanding and dynamic environment. During that time, his organization of over 130 employees was navigating significant change in priorities and culture while simultaneously supporting multiple high-visibility, no-fail missions—circumstances that would challenge even the most seasoned leaders. Kennon rose to that challenge with remarkable composure and effectiveness.

He led with genuine compassion and an infectious sense of positivity, creating stability and trust across his team even amid uncertainty. One of his standout strengths is his ability to identify and empower exceptional first-line leaders. He has a keen eye for talent and consistently built a leadership bench that positioned the organization to evolve and succeed.

Equally impressive is his commitment to mentoring and developing others. Kennon is deeply invested in growing his team's tradecraft and takes great pride in cultivating the next generation of subject matter experts. His deliberate focus on giving feedback and identifying development/growth opportunities has a lasting impact that extends well beyond his immediate team.

It is my honor to recommend Kennon to any organization seeking a leader, consultant, or executive coach who can guide teams through complexity, deliver on critical missions, and build a culture rooted in growth and excellence.

Christopher MagahaC-level executive and cybersecurity leader. Managed Kennon directly.

My coach gave me tools and skills to deal with personal hurdles and challenges that have hounded me for years!

Callee W.Coaching client

If you’d like to see whether I can help, let’s talk.

Book a 30-minute call. We’ll get to know each other, talk through the challenges you want to address, and work out how, or whether, I can help.